Category: Advice

The new term is here, friends, and every kitten needs the right equipment. Not a backpack, not a pencil case, but a post! Our Student Starter Pack includes a compact 45 centimetre post, a feather wand and a certificate of enrolment in the Dazzler Academy of Scratching.

Graduates of the Academy learn the foundations of vertical stretching, the art of the diagonal claw, and the importance of ignoring homework. Tuition is free. The pack is 24.99 dollars. Kittens who complete all three modules receive a diploma, which they will sit on, immediately.

In one corner, the challenger: carpet. Soft, fluffy, pretty, and expensive to replace. In the other corner, the reigning champion: sisal. Rough, rugged, and priced at just 19.95 dollars a metre.

We put both materials to the test using a trained scratching panel of 12 cats. Carpet lasted three weeks. Sisal lasted nine months. The panel’s comments on carpet included ‘nice’ and ‘bland’. Comments on sisal included ‘oh yes’ and ‘again’. The winner, friends, is obvious, and he is wearing a very shiny tie and standing right here. We invite the carpet industry to respond, and we expect they will, in a very quiet voice.

Look at your sofa. Go on, look at it. Do you see those long ragged strips down the left arm? Those, friends, are cries for help! Your sofa has served you faithfully for nine years and it is now being eaten, slowly, by love.

But what if there were a way to redirect that love to a more suitable target? A target made of sisal, standing 80 centimetres tall, with a friendly little base? There is! It is called the Dazzler Classic, and it is waiting for you on aisle three. Your sofa can finally rest.